#Ipic pike and rose full#
"The food is just going to be fun and engaging."Ĭlick the Read link below to view the full article. 17, is an adjoining but separate concept to the theater. Yard's City Perch restaurant, opening Nov. They have a love for the experience, they give other people that same kind of treatment." When you go to the movies and you see people texting, I can assure you, that never happens in these theaters," Hashemi said. "It’s an experience where people are respectful of other people. "The entire experience, when you walk in there, is much like walking into an affordable luxury hotel," said iPic Entertainment CEO Hamid Hashemi, "like a W." When you walk into an iPic, you won't see a box office. The iPic Pike & Rose is scheduled to open October 31, 2014, and the restaurant, named City Perch, will open in November, according to a recent article in The Washington Post:
#Ipic pike and rose movie#
And would I have preferred iPic to have been in business 20 years, with a longer track record of success? Absolutely.The Pike & Rose development in North Bethesda, Maryland will be getting a luxury movie theater and restaurant soon. “Trying to find the right use for the next 10 years, not the last 10 years, is a critical process. Wood acknowledged some risk in signing a nascent company as the headline tenant for the project. In addition to iPic, the first phase would include 300 high-rise apartments and 160 low-rise apartments at the corner of Hoya Street and Old Georgetown Road. Federal has been plotting changes for the area since 1990, when it arranged for many of the leases on the site to expire in 2010, and Pike & Rose is poised possibly to become the first development under the new plan. The theater will anchor the first phase of redevelopment in White Flint for Federal Realty, a publicly traded real estate investment trust, headquartered in Rockville. Ticket prices range from $15 to $22, he said, but can run as high as $29 in some markets for “premium-plus” seats, which offer better views and wait service, as well as pillows and blankets.
IPic offers memberships with discounts and specials, and now has more than 400,000 members, Mulcachy said. You still want to go out and spend time in a social, intimate environment,” he said. “Having a theater at home is sort of like having a kitchen at home. Hasehmi said iPic attracts people who want to experience an evening on the town. Mulcachy said that iPic, founded by film industry entrepreneur Hamid Hashemi, reflects the industry’s push to develop new theaters capable of drawing movie viewers away from their big flatscreen televisions at home. An adjoining restaurant, called Tanzy, will serve lunch and dinner with a menu featuring local ingredients. Mark Mulcachy, iPic’s vice president of marketing, said the theater would have eight screens with 90 to 120 seats per theater. When the new project opens in 2014, it will do so under the name Pike & Rose, signaling its location at the corner of Rockville Pike and Montrose Parkway.įounded in 2007, iPic operates eight high-end movie theaters nationwide that offer luxury amenities including the option to reserve specific seats in advance large, plush chairs and dining and drinks that can be delivered to moviegoers in their seats.
Donald Wood, president and chief executive of Federal Realty Investment Trust, knows the company’s development on Rockville Pike in White Flint needs a there - something unique to the Washington area that will put his company’s new development on the map.įederal Realty plans to open a luxury movie theater and restaurant venue by iPic Entertainment to drive the first phase of redevelopment of its Mid-Pike Plaza.
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